Enterprise Design Facets

Enterprise Design Facets

The Enterprise Design Facets model provides three fundamental perspectives on the enterprise. These facilitate exploration, design and co-creation from within each perspective and across them.The facets are connected through their intersections – the overlaps in the Venn diagram. They allow specialists in every discipline to focus on what matters most to them, and then express their findings and designs in a way that makes sense not just to their fellow specialists, but to everyone else using the Enterprise Design Facets and its unifying language. Exploring each facet separately provides depth and detailed insight; connecting the facets together provides breadth and holistic oversight.

Facets are the three key perspectives on the enterprise:

Identity

Why do we exist? Who are we? What matters to us?The answers to these questions are expressed in the beliefs and assumptions the people in an enterprise exhibit through messages and actions. This shared identity manifests as the enterprise's Purpose andStory, and the Content created and exchanged to communicate this between people.

Architecture

How are we operating? What are we capable of achieving?These questions are answered by exploring and documenting the structures needed to make an enterprise operate and deliver results.The emergent structures can be observed, monitored and influenced; the intentional structures can be observed, designed and co-created.Together they constitute the enterprise's Capabilities, Processes andAssets required.

Experience

What is our role in people's lives? What value do we create for people?This facet looks at how the enterprise manifests itself in the lives of people and the impact it has on people through their interactions.This is expressed in people's Tasks, the Journeys they go through when interacting with the enterprise, and the Channels they use for those interactions.

The lens

Each coloured circle can be seen as a lens to use when looking at the enterprise, one specific perspective to explore in detail. The facet also includes the elements and relationships to capture and describe the enterprise from that perspective, to facilitate exploring, understanding, sharing and co-creating that side of the enterprise in great detail and precision. All three facets are unified through their use of a shared language of base elements and syntax, and share three intersections where they overlap. The Facet model is designed to purpose: to help co-designers transcend today's isolated design disciplines and co-design the enterprises of the future in a connected, coherent and holistic way. Implement an architecture that delivers your product in the quality your brand promises.

• Create a mission statement people trust by underpinning it with your actual architecture and the experiences you provide to people.
• Create an employee experience that matches employees'expectations based on their enterprise's public identity.
• Enable a customer journey that matches the expectations customers have based on the enterprise's public identity.

Benefits of the Enterprise Design Facet model

When people use them, conversations are richer and better.

• Each lens shows the whole enterprise but not all its properties – this keeps you focused.
• You can ignore certain aspects by filtering them out to focus your attention; you can shift and refocus later.
• You can start from the facet you are familiar with, to then shift perspective and connect to other people's disciplines via the intersections.
• The facets enrich existing tools used in enterprise design (e.g. mission and vision, goal portfolios, product design or operating model definition).