Revision as of 18:03, 11 January 2023 by Js (talk | contribs) (Created page with "=<span style="color: #fc145e;">Journey</span>= '''The events and activities people experience in their lives and when interacting with our enterprise.''' ==Description== A journey describes what a person does, feels, thinks, or otherwise experiences over time as they live a particular portion of their life. It is captured as a simplified sequential and chronological representation of activities and events people experience, and tasks they want to accomplish. Journeys a...")
Journey
The events and activities people experience in their lives and when interacting with our enterprise.
Description
A journey describes what a person does, feels, thinks, or otherwise experiences over time as they live a particular portion of their life. It is captured as a simplified sequential and chronological representation of activities and events people experience, and tasks they want to accomplish. Journeys are commonly documented using a storytelling format, describing a slice of life of an exemplary person or persona. Aspects that are typically captured are motivation, activities, tasks, channels of interaction, physical or digital environments, emotional states, first-hand observations and analytics data related to the journey.
Examples
- A traveller goes through a journey of making travel plans, booking tickets and making other arrangements, and finally embarking on the actual trip to arrive at their destination.
- A new employee goes through a journey of signing the contract, a set of onboarding activities planned by the employer, and meeting their team for the first time.
- A neighbour living next to a construction site files a complaint about noise levels during the night and interacts with the corresponding representatives from enterprises and authorities involved.
- An investor attends the annual meeting of a company they bought shares from.
Use
- Promote an empathetic view of the people we are designing for/with.
- Share insight and data about people's lives in a narrative scenario form that co-creators can relate to.
- Spot opportunities and gaps to be addressed by our brands and products over time.
- Clarify what steps people take.
- Understand pain points and potential gains.
Related
- product features in journey
- brand appears in journey
- task is part of journey
- journey traverses channels
Variants
- Customer journey
- Investor journey
- Employee journey
- Supplier journey