Intersection Elements
The area where two facets overlap forms a lens of its own we call an intersection. These intersections focus on how the “edges” of the two overlapping facets, and their corresponding disciplines, interact and influence each other. By tackling these questions, intersections function as bridges between disciplines, connecting and aligning concepts from the otherwise isolated disciplines of today.
Organisation
How do we organise ourselves as teams? People that work together need ways to organise their collaboration. They shape their shared Identity by forming Organisations, defining teams, roles and responsibilities, structured as a working Architecture.
Product
What do we make and offer to people? What is the result of our work? What is the value our results create for people? Our Architecture enables the creation of our Products and shapes people’s Experience of those products and the value they derive from that.
Brand
How are we being perceived? What is our reputation and image when people are in touch with us or our products? Our Identity is perceived by people through their Experience with our enterprise. Our Brand shapes what people expect of us and is shaped in return by the distance between these expectations and their actual Experience. Our Brand reflects our Identity as it is perceived in people’s experiences.