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<small>[[Enterprise Elements]] | [[Facet and Intersection Elements]] | {{element|Ex Icon-Experience|Experience}}</small> | |||
={{element|Ex Element-Channel|Channel}}= | |||
<span class="Ex Def">The means people use to engage and interact with us.</span> | |||
==Description== | ==Description== | ||
Channels are the means of communication between people and the | Channels are the means of communication between [[people]] and the [[enterprise]]. They are where moments of interaction between people and the enterprise take place. They includes [[media]], devices, communication systems, or physical environments used to facilitate interactions. | ||
enterprise. They are where moments of interaction between people and | |||
the enterprise take place. | ==Channel Map== | ||
systems, or physical environments used to facilitate interactions. | |||
[[File:EDGY-Channel-Map_Touchpoint-Map.png|EDGY Channel Map / Touchpoint Map]] | |||
Depicting a classification by [[tagging]]. Also known as Touchpoint Map. | |||
==Examples== | ==Examples== | ||
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==Use== | ==Use== | ||
*Get an overview of where/how people interact with the enterprise or each other and make them connect. | *Get an overview of where/how [[people]] interact with the [[enterprise]] or each other and make them connect. | ||
*Manage channels as part of engagement strategies, such as | *Manage channels as part of engagement strategies, such as cross-channel or omni-channel engagement. | ||
*Trace [[journeys]] across physical and digital channels, and optimise [[products]] and [[brands]] for preferred [[media]] and environments. | |||
==Base element== | |||
*{{element|Ex Element-Channel|channel}} is an {{element|Element-Object|object}} | |||
==Related== | ==Related== | ||
*{{ | *{{element|Ex Element-Journey|journey}} traverses {{element|Ex Element-Channel|channel}} | ||
*{{ | *{{element|Ex Element-Task|task}} uses {{element|Ex Element-Channel|channel}} | ||
==Suggested labels== | |||
*digital, physical, hybrid ([[tagging|tag]]) | |||
*full control, shared control, influence, no control ([[tagging|tag]]) | |||
*synchronous, asynchronous ([[tagging|tag]]) | |||
*automated, manual, hybrid ([[tagging|tag]]) | |||
*usage ([[metric]]) | |||
*cost ([[metric]]) | |||
== | {{#seo: | ||
|keywords=EDGY,EDGY Channel Map,Touchpoint Map | |||
|description=In EDGY, a channel is the means people use to engage and interact with us. EDGY is Intersection Group's Open Source tool for collaborative Enterprise Design. | |||
|image=EDGY-Channel-Map_Touchpoint-Map.png | |||
|image_alt=EDGY Channel Map | |||
}} | |||
Latest revision as of 18:52, 8 June 2023
Enterprise Elements | Facet and Intersection Elements | Experience
Channel
The means people use to engage and interact with us.
Description
Channels are the means of communication between people and the enterprise. They are where moments of interaction between people and the enterprise take place. They includes media, devices, communication systems, or physical environments used to facilitate interactions.
Channel Map
Depicting a classification by tagging. Also known as Touchpoint Map.
Examples
- An airline uses an instant messenger app to communicate with their customers synchronously, helped by an inbound call centre.
- An insurance company operates physical stores to sell printed tickets to use their services.
- A tech company builds a virtual Metaverse presence to interact with their job candidates.
Use
- Get an overview of where/how people interact with the enterprise or each other and make them connect.
- Manage channels as part of engagement strategies, such as cross-channel or omni-channel engagement.
- Trace journeys across physical and digital channels, and optimise products and brands for preferred media and environments.
Base element
Related
Suggested labels
- digital, physical, hybrid (tag)
- full control, shared control, influence, no control (tag)
- synchronous, asynchronous (tag)
- automated, manual, hybrid (tag)
- usage (metric)
- cost (metric)