Latest revision as of 18:32, 8 June 2023

Enterprise Elements | Facet and Intersection Elements | Identity

Content

What is being communicated to people.

Description

Content refers to the information and data that is being communicated between and to people. Content always conveys messages and clues, both explicit and implicit, that people use to construct their perception of the enterprise's identity. It requires a medium to convey those underlying message and clues to its audiences, such as audiovisual media like text, images, video or accessible alternatives. In an enterprise, various forms of content are being produced and maintained, exchanged and promoted.

For an enterprise, content is a valuable asset, vital for its success, both when running processes and when communicating within the enterprise and its ecosystem. On the inside, content represents the intellectual capital that supports all kinds of internal communication and business activities with context and insights. On the outside, it is everything the enterprise communicates in a structured or unstructured way as part of its continuous dialogue and processes involving external parties.

The different channels and media reflect the various purposes content is produced for, as part of a communication process in the larger business context. How well an individual piece of content fulfils that purpose depends on its ability to tell a meaningful story and create meaning for the people being addressed.

The increasing amount and importance of content requires enterprises to develop sophisticated content strategy, inventory and lifecycle management practices supported by information systems.

Content Map

Depicting a tree relationship. Also known as Content Model or Content Inventory.

Examples

A car manufacturer displays the latest models and their features on a website, including videos and animations.
A digital platform for vacation homes produces and displays professional photos to potential guests.
A political party uses pre-written statements to answer public questions to its chatbot via social media.
A hardware manufacturer refers to online instruction manual content on customer request by email.
A consultant develops a mission statement and a process dashboard available to employees on the intranet.

Use

Capture key messages and media used to convey identity, story and purpose to audiences.
Set a consistent tone of voice across media and distribution channels to best engage people.
Represent and communicate information about relevant objects in a structured way.
Plan and manage content needed for the enterprise's processes.
Design the data assets related to the required content.

Base element

content is an object

Suggested Labels

document, text, image, audio, video, data, mixed (tag)
classified, internal, external (tag)
quantity (metric)
cost (metric)

@@ Line 1: / Line 1: @@
-=<span style="color: #24e36a;">Content</span>=
+<small>[[Enterprise Elements]] | [[Facet and Intersection Elements]] | {{element|Id Icon-Identity|Identity}}</small>
-'''What we communicate to people, expressed in information and media.'''
+={{element|Id Element-Content|Content}}=
-Description
+<span class="Id Def">What is being communicated to people.</span>
-Content refers to data or information that is communicated between
-and towards people. It requires a medium to convey the underlying
-message to its audiences, such as audiovisual media like text, images
-or video, sound recordings or accessible alternatives. In an enterprise,
-various forms of content are being produced and maintained, exchanged
-and promoted.
-For an enterprise, content is an asset which is vital for its success, both
+==Description==
-for internal activities and the relationship to the outside world. On
+Content refers to the [[information]] and [[data]] that is being communicated between and to [[people]]. Content always conveys messages and clues, both explicit and implicit, that people use to construct their perception of the [[enterprise]]'s identity. It requires a medium to convey those underlying message and clues to its audiences, such as audiovisual media like text, images, video or accessible alternatives. In an enterprise, various forms of content are being produced and maintained, exchanged and promoted.
-the inside, content represents the intellectual capital that supports all
-kinds of business activities with context and insights. On the outside,
-it is everything the enterprise communicates as part of its continuous
-dialogue with external parties. The different channels, formats, scopes,
-and media reflect the various purposes content is produced for, as part
-of a communication process in the larger business context. How well an
-individual piece of content fulfils that purpose depends on its ability to
-tell a meaningful story and create meaning for those being addressed.
-The increasing amount and importance of content requires enterprises
+For an enterprise, content is a valuable asset, vital for its success, both when running [[processes]] and when communicating within the enterprise and its [[ecosystem]]. On the inside, content represents the intellectual capital that supports all kinds of internal communication and business activities with context and insights. On the outside, it is everything the enterprise communicates in a structured or unstructured way as part of its continuous dialogue and processes involving external parties.
-to develop sophisticated content strategy, inventory and lifecycle
-management practices supported by information systems.
+The different [[channels]] and [[media]] reflect the various [[purposes]] content is produced for, as part of a communication process in the larger business context. How well an individual piece of content fulfils that purpose depends on its ability to tell a meaningful [[story]] and create meaning for the people being addressed.
+The increasing amount and importance of content requires enterprises to develop sophisticated content strategy, inventory and lifecycle management practices supported by information systems.
+==Content Map==
+[[File:EDGY-Content-Map-Model.png|EDGY Content Map / Content Model / Content Inventory]]
+Depicting a [[tree]] relationship. Also known as Content Model or Content Inventory.
 ==Examples==
@@ Line 34: / Line 28: @@
 ==Use==
-*Capture key messages, media and formats used to convey identity, story and purpose to audiences.
+*Capture key messages and media used to convey identity, story and purpose to audiences.
-*Set a consistent tone of voice across formats, media and distribution channels to best engage people.
+*Set a consistent tone of voice across media and distribution channels to best engage people.
-*Plan and manage important content for the enterprise across the lifecycle of creation, communication and governance.
+*Represent and communicate information about relevant [[objects]] in a structured way.
+*Plan and manage content needed for the enterprise's [[processes]].
+*Design the data [[assets]] related to the required content.
+==Base element==
+*{{element|Id Element-Content|content}} is an {{element|Element-Object|object}}
 ==Related==
-*[[content]] expresses [[purpose]]
+*{{element|Id Element-Content|content}} expresses {{element|Id Element-Purpose|purpose}}
-*[[content]] conveys [[story]]
+*{{element|Id Element-Content|content}} conveys {{element|Id Element-Story|story}}
+==Suggested Labels==
+*document, text, image, audio, video, data, mixed ([[tagging|tag]])
+*classified, internal, external ([[tagging|tag]])
+*quantity ([[metric]])
+*cost ([[metric]])
-==Variants==
+{{#seo:
-*Key messages and media
+|keywords=EDGY,EDGY Content Map,Content Map,Content Model,Content Inventory
-*Micro-content used in interactions
+|description=In EDGY, content is what is being communicated to people. EDGY is Intersection Group's Open Source tool for co-creating better enterprises.
-*Explanatory and transactional content
+|image=EDGY-Content-Map-Model.png
+|image_alt=EDGY Content Map
+}}