Link

A meaningful structural association between two elements.

A link expresses a structural relationship between two elements in terms that explain or illustrate the relevance of that relationship to the enterprise.

Core links

EDGY provides a rich and expressive vocabulary, including twenty-four pre-defined types of links. Using these links will enable co-designers from different disciplines to better communicate and connect their specialised designs across their disciplines. The pre-defined types of links provide the semantics of the Enterprise Design Boards.

Facets

Identity

• Story contextualises Purpose
• Content expresses Purpose
• Content conveys Story

Experience

• Task is part of Journey
• Task uses Channel
• Journey traverses Channel

Architecture

• Capability requires Asset
• Process realises Capability
• Process] requires Asset

Intersections

• Organisation builds Brand
• Organisation makes Product
• Product embodies Brand

Product/Experience

• Product serves Task
• Product features in Journey

Product/Architecture

• Product requires Capability
• Purpose creates Product

Organisation/Identity

• Organisation pursues Purpose
• Organisation authors Story

Organisation/Architecture

• Organisation has Capability
• Organisation performs Purpose

Brand/Identity

• Brand evokes Story
• Brand represents Purpose

Brand/Experience

• Brand supports Task
• Brand appears in Journey

Shortcuts

In addition to the pre-defined Core Links, the EDGY language allows designers to bypass this model by defining custom links between elements. This creates a shortcut which can be broken down into several Core Links.

Use

Shortcuts can be used to enrich the model further and tailor the language for their specific design challenge. Designers should be aware, however, that the more custom links they introduce, the harder it will become to communicate and connect their designs to other disciplines.