Facet and Intersection Elements

The facets provide three fundamental perspectives on the enterprise. Each facet references five enterprise elements: three facet elements, and two intersection elements at the overlap (intersections) with the neighbouring facets. All elements are derived from the common set of base elements.

Identity Our enterprise establishes shared stories communicated through content to live up to and achieve given purposes. This identity is pursued by its organisation and evoked by the perception of its brands. 

Architecture Employees and other people, together with assets, perform processes to enable capabilities. They are developed by its organisation and are required to make and deliver the products it offers.

Experience: People interact with the enterprise via channels along their journeys to complete their tasks.  Enterprises reach out to people through their brands, and make products to be offered to them.