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Each facet references a set of five [[Enterprise Elements|enterprise elements]]: three [[Facet and Intersection Elements|facet elements, and two intersection elements]], one at each overlap with a neighbouring facet. These five elements and their [[relationships]] are designed to answer the questions of that particular facet, and to allow exploring the interplay between them. | Each facet references a set of five [[Enterprise Elements|enterprise elements]]: three [[Facet and Intersection Elements|facet elements, and two intersection elements]], one at each overlap with a neighbouring facet. These five elements and their [[relationships]] are designed to answer the questions of that particular facet, and to allow exploring the interplay between them. | ||
[[File:Enterprise Design Facets labelled.png]] | |||
The three facets are: | |||
=={{element|Id Icon-Identity|Identity}}== | |||
Why does our enterprise exist? Who are we? What matters to us? | |||
The answers to these questions are contained in the beliefs the [[people]] in an enterprise hold, and expressed through their behaviour. This is reflected and conveyed by the enterprise's [[purpose]], shared [[story]], and [[content]] (signals). It is pursued by its [[organisation]] and evoked by the perception of its [[brand|brands]]. It manifests in the way all enterprise elements are designed, and thereby constitutes a shared identity for the enterprise as a whole to engage people internally and externally, and to position itself in its [[Glossary#Ecosystem|ecosystem]]. | |||
=={{element|Ar Icon-Architecture|Architecture}}== | |||
How are we running our enterprise? What are we capable of? What makes everything work together? | |||
This is answered by the structures needed to make an enterprise operate: the [[capability|capabilities]] it possesses, the [[process|processes]] it runs and the [[organisation]] and [[asset|assets]] it requires to do so, as well as by the structures needed to connect to its ecosystem. They are developed by its organisation and are required to make and deliver the [[product|products]] it offers to people. The emergent aspects of this architecture can be observed and influenced; the intentional enterprise elements can be designed and co-created. | |||
=={{element|Ar Icon-Experience|Experience}}== | |||
What is the role our enterprise plays in people's lives? What can we do for people? | |||
This facet looks at how the enterprise manifests itself in the lives of [[people]] involved in its ecosystem, and the impact it has on them through their interactions. This is expressed in their [[task|tasks]], the [[journey|journeys]] they go through, and the [[channel|channels]] they use to interact with the enterprise. Enterprises reach out to people through their [[brand|brands]], and make [[product|products]] to be offered to them. All this results in the experience the enterprise sparks in people's reality as a result of getting in touch with the enterprise through its constituent elements. | |||
Revision as of 13:29, 21 March 2023
Enterprise Design Facets
The Enterprise Design Facets provide three fundamental perspectives that relate to any enterprise. They feature a set of questions that an enterprise needs to answer in order to achieve a coherent enterprise design. These questions can be applied at any level of the enterprise: from within the boundaries of a single unit of organisation all the way out to the surrounding ecosystem the enterprise is embedded in.
Each facet references a set of five enterprise elements: three facet elements, and two intersection elements, one at each overlap with a neighbouring facet. These five elements and their relationships are designed to answer the questions of that particular facet, and to allow exploring the interplay between them.
File:Enterprise Design Facets labelled.png
The three facets are:
Identity
Why does our enterprise exist? Who are we? What matters to us? The answers to these questions are contained in the beliefs the people in an enterprise hold, and expressed through their behaviour. This is reflected and conveyed by the enterprise's purpose, shared story, and content (signals). It is pursued by its organisation and evoked by the perception of its brands. It manifests in the way all enterprise elements are designed, and thereby constitutes a shared identity for the enterprise as a whole to engage people internally and externally, and to position itself in its ecosystem.
Architecture
How are we running our enterprise? What are we capable of? What makes everything work together? This is answered by the structures needed to make an enterprise operate: the capabilities it possesses, the processes it runs and the organisation and assets it requires to do so, as well as by the structures needed to connect to its ecosystem. They are developed by its organisation and are required to make and deliver the products it offers to people. The emergent aspects of this architecture can be observed and influenced; the intentional enterprise elements can be designed and co-created.
Experience
What is the role our enterprise plays in people's lives? What can we do for people? This facet looks at how the enterprise manifests itself in the lives of people involved in its ecosystem, and the impact it has on them through their interactions. This is expressed in their tasks, the journeys they go through, and the channels they use to interact with the enterprise. Enterprises reach out to people through their brands, and make products to be offered to them. All this results in the experience the enterprise sparks in people's reality as a result of getting in touch with the enterprise through its constituent elements.