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An activity performed by employees or other people.


A piece of software supporting activities via user or data interfaces.

Brand perception

A metric evaluating how a brand is perceived by people on the market it addresses.

Brand valuation

A metric estimating the total financial value of a brand.


An economically or organisationally separate area of our enterprise activity.

Examples: legal entities such as public institution, company, association, NGO, or their subdivisions for specific product areas or geographic regions.

Business cycle

A high-level overview of a sequence of activities we are doing again and again as a business, e.g. from making/sourcing to delivering/learning.

Business function

An activity or group of activities carried out by an organisational unit that occurs regularly and realises a capability of the enterprise.

Business model

A model of how an organisation creates, delivers and captures value.[3]

Business object

A business object represents a concept used within a particular business domain [1].

Business objects are modelled in EDGY as objects.

Business unit

Synonym for organisational unit.


A person that participates in the collaborative enterprise design process. Examples: employee, customer, partner, regulator, investor.


A constraint represents a factor that limits the realisation of goals [1].


Something people co-create during the enterprise design process. Examples: sketch, board, story, principle, dashboard, prototype.


A person or a legal entitity that buys products from an enterprise.

Customer segment

A group of customers that an enterprise is aiming to sell its products to.


Facts or information, especially when examined and used to find out things or to make decisions. [2]

Examples: physical properties of a locomotive, geolocation of our tracks, current speed of a train.


A driver represents an external or internal condition that motivates an enterprise to define its goals and implement the changes necessary to achieve them. [2]


An economic community supported by a foundation of interacting organisations and individuals—the organisms of the business world. The economic community produces goods and services of value to customers, who are themselves members of the ecosystem. The member organisms include suppliers, lead producers, competitors, and other stakeholders.

James F. Moore "Predators and Prey: A New Ecology of Competition"


An Open Source tool for co-creating better enterprises. EDGY stands for Enterprise Design Graph interplaY (see references to learn more).


A person who is paid to work for somebody. [2]


See What is an enterprise?

Enterprise design

See What is Enterprise Design?


Events are activities by unspecified agents that happen inside or around the enterprise that trigger people's activities in response.


An outcome (cost or benefit) that affects an uninvolved third party and arises as an effect of an enterprise's activity.


An intended outcome that is aligned with the identity and strategy of the enterprise.


Outcomes in our ecosystem that we only partially influence or control.


Facts or details about somebody/something. [2]

In EDGY information is modelled using the element object tagged as data.


A plan for dealing with a particular problem or for achieving a particular purpose. [2]


Where two elements meet and interact, enabling flow passing data or other objects.

Example: data interface between applications, user interface communicating information to people.


Allocated money or other resources (time, energy, effort) in the expectation of an outcome (some benefit/return) in the future. [3]


A person or an enterprise that invests money or other valuable resources in another enterprise.

Journey (funnel)

A journey that guides people towards completing a transaction, such as buying a product.

Journey (lifecycle)

A journey experienced by people over a long period of time with a set beginning and end, going through a set of changes or stages.

Example: a career at a company from getting hired to leaving.

Journey (task related)

A journey breaking down the activity people do when completing a task into a set of stages or phases.

Journey (transaction)

A journey describing the phases or stages people go through when completing a transaction.

Example: going through the check-out process in an online store.


The activity of running and controlling a business by dealing with or controlling objects or people. [2]


A diagram to show the positions of things over an area. [2]

In enterprise design, maps are used to represent the relationships between enterprise elements as part of a structured model, with a clarity suggestive of a geographical map.


The physical form in which information is communicated to people or stored as data for future use.

Examples: software, print, screen, audio.


A quantifiable means of evaluating an outcome.

Mission statement

A mission statement is content that describes the purpose of the enterprise. It positions the enterprise, implicitly or explicitly, in one or more industries or sectors and specifies what it aims to do within these industries.


An informative representation of an object, person or system.[3]

In EDGY enterprise elements and relationships are used to create a model of (parts of) enterprises.

Object (deterministic)

An object that is simple or complicated and can be engineered to exact specifications such as a machine or an application.

Object (emergent)

An object that is complex and unpredictable and may be influenced to a certain degree only, because much of its form and function emerges from its interactions with other objects and its environment (like plants or social structures).


A measurable, quantified goal with an associated timeframe.

Organisational unit

A group of people working together to realise capabilities (e.g. teams, departments, committees, project teams)

All organisational units together form the organisation of the enterprise.


An object that a person, a machine or an organisation produces. This can be a product or an intermediary output and lead to intended or unintended outcomes (depending on the context and way of usage).


A person or an enterprise that has an agreement with another enterprise. [2]


A fictional character created to represent a type of people that might all engage with a brand or use a product in a similar way.


Synonym for initiative.


An enterprise that officially controls an area of business or industry to ensure that businesses within its scope of control are operating fairly.


Synonym for asset.


The function or position that somebody has in an enterprise. [2]


A service is an activity that adds a benefit to people. Services are modelled using the enterprise element product, combined with the elements process and journey to model production and consumption over time.


Synonym for co-creator.

Story (explanatory)

A story giving instructions or explanations related to a task, such as "how to use this product".

Story (promotional)

A story to describe or draw attention to a product, brand or content.

Story (transactional)

A story describing a transaction related to a task, such as "where to buy this product".


An actionable pathway towards achieving the purpose of the enterprise. Strategy sets direction for the design and realisation of goals and capabilities.

System Software

System software is software that is required to run applications. Examples: operating systems, databases.

Task (emotional)

How people want to feel while completing a task.

Task (functional)

A problem or need people want to solve or address by completing a task.

Task (social)

How people want to be perceived by others while completing a task.


A group of people who work together on a particular job. See also organisational unit [2]


A touchpoint is a moment of interaction between an enterprise and people. Touchpoints can be modelled using the enterprise element journey to represent moments over time, or channel to represent the means of interaction.


A person using a product, asset or other object.


The quality of being useful or important. A belief about what is right and wrong and what is important in life. [2]

In enterprises, value is created as intended outcomes often outside the company when the right product supports the right tasks for the right people in the right context.

Value stream

Value streams are the major horizontal processes in any enterprise with a clear goal: to satisfy or to delight the customer. [4]

Value streams are modelled using the enterprise element process.


An idea or a picture of the enterprise in your imagination. [2] In EDGY the enterprise vision is a depiction of an idealised, usually future version of the enterprise, captured as stories and communicated as content.